Why waiting weeks for a website does not always make sense.

Most agencies quote 6-8 weeks for a basic marketing website. That timeline made sense in 2010. It does not anymore.

To be clear: complex web applications, e-commerce platforms, and custom software genuinely need time. But a marketing website for a new business? A landing page for your startup? That shouldn't take two months.

We've delivered hundreds of websites over the past two decades. The ones that took the longest weren't necessarily better—they were just slower. Endless rounds of revisions, scope creep, and "stakeholder alignment" stretched projects that could have launched in days into multi-month ordeals.

Here's what we've learned: constraints create clarity. When you have 24 hours to deliver a website, there's no room for overthinking. Decisions happen fast. The result is often more focused and effective than something that's been endlessly refined.

The traditional timeline is padding.

Let's be honest about where time goes in a typical web project:

• Week 1-2: Discovery calls, proposal writing, contract negotiations
• Week 3-4: Design concepts, revision rounds, waiting for feedback
• Week 5-6: Development, content gathering (still waiting for client copy)
• Week 7-8: Testing, more revisions, launch prep

Notice how much of that is waiting? Waiting for approvals. Waiting for content. Waiting for "the team" to review. The actual work—designing and building the site—takes a fraction of the total timeline.

Speed forces decisions.

When you commit to a 24-hour build, something interesting happens: you stop second-guessing everything. You pick a direction and move. The paralysis that kills most projects—"maybe we should try a different colour", "let's see three more layout options"—simply does not have time to take hold.

This isn't about cutting corners. It's about cutting waste. A focused single-page website that launches tomorrow can start generating leads while a "perfect" multi-page site is still being refined.

What actually matters for a new website.

For most small businesses and startups, a website needs to do three things:

• Establish credibility – prove you're a real business
• Explain what you do – clearly and quickly
• Capture leads – give visitors a way to contact you

You don't need 15 pages, a blog archive, and an animated timeline of your company history to achieve this. A well-designed single page with a clear message and a contact form can be just as effective as a larger site—and it'll be live much sooner.

Start generating leads now, iterate later.

The biggest advantage of rapid deployment isn't speed for its own sake—it's getting real data faster. Once your site is live, you can see what's actually working. Which pages get traffic? Where do visitors drop off? What questions do they ask?

Every week your website does not exist is a week of leads you're not capturing and credibility you're not building. A website that's live and generating real data is far more useful than a "perfect" design sitting in a staging environment.

When 24 hours makes sense.

The 24-hour approach works perfectly if you're:

• Launching a new business and need to get online fast
• A startup that needs a professional presence while you figure out product-market fit
• Rebranding and want to rip off the bandaid
• Running an event and just realised you need a landing page

...then waiting 6 weeks for a marketing site is genuinely a waste of your time and money.

The foundation, not the finished product.

A 24-hour website isn't the end of your web presence—it's the beginning. Think of it as a solid foundation you can build on. Start with a focused single page, launch it, and see what happens. As your business grows, add pages, features, and functionality based on what you actually need, not what you imagined you might need.

The best websites evolve. They start simple and grow with the business. The worst websites try to be everything on day one and end up being nothing useful to anyone.