The full story.
A portfolio grid can only tell you so much. Case studies go deeper - the brief, the constraints, the decisions we made along the way, and the results once the site went live. Below are the first in the series, with more to follow as we publish recent launches.
- Easy Waste Disposal
- Bullard Locks
- Latimer Network
- Synto Solutions
- More to come
Recently launched.
Four projects shipped in the last six months.
Launched May 2026
Synto Solutions
A cleaning and maintenance company site - shipped in one week as phase one of a larger build, branded in bespoke SYNTO blues and built to convert across domestic and commercial enquiries.
Two service lanes - Domestic and Commercial - covering twelve services in total, with a multi-step quote form using AI-assisted validation for lead capture. Built to hit a one-week deadline; subsequent phases will layer in case studies, video, an AI chatbot and a client portal.
Shipped in one week, phase one of more
Brief to live in seven days as phase one of a longer engagement. Phase two adds case studies, video, an AI chatbot and a client portal.
Config-driven build
Business details, brand colours, services and copy all flow from a single config file - the design system stays coherent and iterations are fast, which is how a one-week deadline was even possible.
Two-lane service architecture
Domestic and Commercial lanes route visitors to the right cluster of services from the homepage. Twelve individual service detail pages, each prerendered for speed.
Multi-section quote form, AI-validated
A multi-step quote form walks visitors through service, premises, scope and contact details in bite-sized sections, with real-time AI validation that catches gibberish and incomplete enquiries before they reach the inbox.
Built for SEO and AEO
Per-page meta, semantic HTML, Organization and Service schema, plus FAQ blocks structured for answer engines - so the site ranks on Google and gets cited by ChatGPT, Perplexity and Gemini.
Modern stack on Vercel
Astro 6, React 19, Tailwind v4, Resend for email, Upstash Redis for rate limiting - Speed Insights and Web Analytics on by default.
Launched April 2026
Latimer Network
A site - and a new identity - for the Latimer Network: a UK cross-sector network on economic crime and illicit finance, convened by the Joffe Charitable Trust. Logo, brand and full website delivered in ten days.
A static Astro site with editor-managed content via a file-based CMS. The architecture means a broken save can never take the live site down - failed builds simply leave the previous version serving. We also designed the Latimer Network mark and editorial type system from scratch as part of the same engagement.
Logo, brand and site in ten days
New Latimer Network mark, type system and full publication-ready site delivered in a ten-day sprint to hit a launch tied to the Trust's programme calendar.
Editor-managed content via CMS
A slim, file-based CMS lets the Trust's editor publish workstreams, publications and events directly from the browser - no developer hand-offs, no Markdown.
Atomic deploys, downtime-proof
Vercel only swaps the live alias to a new build after it succeeds. A failed CMS save leaves the previous version serving - visitors never see an error caused by an editor.
Custom CI/CD pipeline
GitHub Action → Vercel deploy hook triggers a fresh build on every CMS save, with concurrency cancellation so rapid edits only deploy the freshest commit - editor saves to live in under two minutes.
Editorial design system
Self-hosted Inter, Cormorant Garamond and JetBrains Mono paired with the new wordmark. Long-form workstreams, publication PDFs, events list - all driven from a single constants file.
Built for SEO and AEO
Per-page Seo component, Organization JSON-LD, sitemap and clean semantic markup - so the network ranks on Google and gets quoted by AI answer engines reporting on economic crime and illicit finance.
Launched February 2026
Bullard Locks
A locksmith site for a Crouch End-based independent - built to win local search across ten London boroughs and turn a phone screen into a booking.
Three services - Auto Locksmith, Emergency Locksmith and Safe Engineer - mapped across ten North London boroughs, each with bespoke borough-specific copy, FAQs and schema. The chatbot captures leads, verifies coverage and looks up vehicles by registration via the DVLA API.
~50 pages, every borough × every service
10 London boroughs × 3 services with unique borough copy, FAQs and LocksmithBusiness schema - built to dominate hyperlocal search.
AI chatbot with DVLA lookup
Gemini-powered chat captures leads, verifies whether the caller is in the coverage area, and resolves make/model from a UK number plate via the DVLA API.
Photo upload on the contact form
Customers can drag-and-drop up to five 10MB images of a damaged lock or break-in straight to the locksmith's inbox - the engineer arrives prepared.
Reviews marquee on every page
Six latest verified Google reviews scroll on every page, pause on hover, and respect prefers-reduced-motion - social proof without the perf cost.
Built for SEO and AEO
LocksmithBusiness, Service, FAQPage with speakable, HowTo, Review, Person and Place schema - rich-result eligible on Google and cited verbatim by ChatGPT, Perplexity and Gemini.
Launched January 2026
Easy Waste Disposal
A complete rebuild - and a new identity - for a London waste clearance company. We designed the Easy Waste logo and brand, then replaced a slow WordPress site with a fast static Astro build, optimised for local search, mobile and conversion.
Built with a matrix of Location + Service pages (e.g. waste removal in Hackney, builders waste in Camden) so the site ranks across every borough and every service combination - maximum exposure for local search. The brand work covered the logo, colourway and vehicle livery so the same identity carries from the search result to the truck on the kerb.
Logo and brand, then the site
We designed the Easy Waste mark, colour palette and vehicle-livery treatment before a single page was built - so the website launched with a coherent identity from kerbside van to sitewide nav.
Replaced a slow WordPress site
The previous WordPress site was sluggish, plugin-heavy and costly to maintain. We rebuilt from scratch on Astro for sub-second loads and zero plugin overhead.
~167 pages, statically generated
15 location areas × 9 services = 135 combination pages, plus service and location hubs - each one indexable, each one targeted.
Built for SEO and AEO
Every borough × every service has its own page with bespoke copy, LocalBusiness schema and clean semantic markup - built to win long-tail local search on Google and get quoted by AI answer engines.
Multi-section quote form, mobile-first
A multi-step quote form breaks the enquiry into bite-sized sections - waste type, volume, access, contact - so it never feels long on a phone screen. Click-to-call and trust signals sit alongside it on every page.
Licensed and trusted
Environment Agency upper-tier waste carrier licence (CBDU429337) surfaced site-wide and embedded in structured data, so customers and search engines see a verified, compliant operator.
Want to be our next case study?
Tell us about your project and we'll tell you how we'd tackle it.
Start Your Project